Detroit Original Chicken Shack marks National Potato Month with free Shack Potato coupon offer
Detroit Original Chicken Shack is celebrating National Potato Month with Idaho Potatoes by giving guests a free Shack Potato coupon with purchase on Sept. 30. The promotion highlights the menu item’s 70-year run and comes alongside a giveaway campaign for Michigan residents.
Why it matters: - Shack Potatoes have been part of Detroit Original Chicken Shack’s identity since 1956. - The promotion gives customers a reason to return and reinforces a core menu item tied to the brand’s history. - The company is also using the campaign to build engagement around its 70th anniversary year.
What happened: - Detroit Original Chicken Shack partnered with Idaho Potatoes for National Potato Month. - On Wednesday, Sept. 30, every guest who visits and makes a purchase at a Detroit Original Chicken Shack location will receive a free Shack Potato coupon for a future visit. - The offer is meant to thank guests for supporting Shack Potatoes as a Detroit staple for seven decades.
The details: - Cliff Lunny, president and managing partner of Detroit Original Chicken Shack, said the company goes through approximately 40,000 pounds of Idaho potatoes every week. - Lunny said potatoes have long been part of the Chicken Shack menu and called the item one that helped make the brand iconic. - The celebration already includes a giveaway featuring a Giant Spuddy Buddy, an exclusive Chicken Shack hoodie, Idaho Potato goodies and more. - Guests can enter through the brand’s Instagram account, @originalchickenshack. - The giveaway is open to Michigan residents. - The winner will be announced Monday and notified through the official Chicken Shack Instagram page. - Customers can sign up for Chicken Shack Rewards by downloading the app and creating an account with a name and phone number. - More information about the menu and locations is available on Chicken Shack’s website. - The brand also directs franchise seekers to its franchising page.
Between the lines: - The promotion ties a heritage menu item to a seasonal food holiday, which can help keep a legacy brand top of mind. - The giveaway and rewards push suggest Chicken Shack is using the campaign to drive repeat visits and digital engagement, not just one-day traffic. - The anniversary framing positions the potato promotion as part celebration, part customer retention strategy.
What’s next: - Customers who make a purchase on Sept. 30 will be able to use the free Shack Potato coupon on a later visit. - Chicken Shack will announce the giveaway winner Monday. - The brand is continuing to expand into new markets through franchising as it marks its 70th year.
The bottom line: - Chicken Shack is turning National Potato Month into a loyalty and brand-awareness play built around one of its longest-running signature sides.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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